Running a Chocolate Store

Two months ago, Chiara and Gary at Adirondack Chocolates asked us,” What are you two doing on August 27 because we are having a party.”

We thought,”Oh cool. They’re going to invite us.”

“Nothing, said Pat. “Why?”

“Because we need someone to watch the store,” said Chiara. “We thought you guys would like to try it. Besides, it’s a family party and we don’t even want to go.”

So, for one night this summer, Pat and I were the sole proprietors of Adirondack Chocolate. We had a plan. 1st, we would buy some blueberries and make some blueberry dark chocolate clusters as soon as we got there, using the hot molten vat Chiara always has running. 2nd, I would stand at the corner of Montcalm and Canada






Map of Lake George Village

and hand out the 10% off coupons to draw people off the main drag and up to the store. It worked really well. In 6 hours, we did over $400 worth of business and completely sold out of some of the more popular items such as bear claws (adirondack paws), fudge, blueberry clusters, etc. Pat also sold one of our framed postcards of Lake George.

I had a great time giving out the coupons and used the following lines when handing them out:

You know what will heal that broken bone fast? Chocolate!

Are you two (three) on a date? You’d better buy that girl a nice piece of chocolate if you want to take her out again!

You just walked past the best chocolate in Lake George, Adirondack Chocolate, next store up on your right.

You know what goes really good with a cigar? Chocolate!

Are you ready for dessert? The best chocolate in Lake George is just up the street, next store on the right.

You know what would go really well on top of that ice cream cone? Chocolate!

Here, have a coupon for after dinner. Chocolate makes a great dessert.

Come on; take my last coupon so I can go on my break!

I did take a break at dinnertime at Gino and Tony’s Restaurant. I sat at the bar while the Traver’s ran at Saratoga and drank a beer while waiting for our takeout.